Owner, CEO, & Lead Carpenter
Carter Kloehn
As the founder and CEO of Rustic Roots, Carter’s journey has been shaped by both family and a love for craftsmanship. Inspired by his mother’s love for high-quality, real wood furniture and his own deep appreciation for family, Carter saw dining sets as the perfect way to bring people together.The early days were full of challenges and setbacks—failed projects and hard lessons—but Carter’s determination and willingness to learn kept him moving forward. Today, he personally oversees every aspect of Rustic Roots, from hands-on woodworking to customer service and marketing. His commitment to using only real hardwood and delivering exceptional experiences has built Rustic Roots into a trusted, premium brand. Every piece Carter creates is a reflection of his resilience, values, and vision for timeless, heirloom-quality furniture that brings families together.
Operations Manager & Compliance
Courtney
In her previous role as Vice President of Professional Services and Compliance Officer at The Richland Hospital, Courtney provided executive-level leadership for the Professional Services Division. Moreover, she led a cultural transformation at Richland Hospital, leveraging data and industry best practices to elevate both the employee and client experience.
Courtney’s leadership journey began over 19 years ago as an administrative assistant, and through dedication, determination, and mentorship, she advanced to the C-Suite. Her commitment to empowering teams and individuals is evident in her continuous efforts to enhance effort for all. Beyond executive roles, Courtney possesses a gift for facilitating a collaborative approach to improvement within complex landscapes, where she focuses on fostering positive change and collaborative growth.
Build Specialist
Matt Uftring
Meet Matt — Shop Craftsman
Matt brings over 20 years of woodworking experience to Rustic Roots, along with the kind of pride you only get from someone who truly loves the craft. He’s meticulous in the best way—nothing leaves the shop until it’s right, and he’ll keep dialing in the details until a piece meets the standard we’re known for.
When he’s not in the shop, Matt’s a big family guy and a strong supporter of the community, often showing up to cheer on the Waunakee Warriors at local sports events. That same commitment and care carries straight into the work he does here every day.
Delivery & Shop Help
Joe
When it comes to making sure your custom dining set arrives in perfect condition, Joe is the expert you want on the job. Arguably the most important step in our process is ensuring your furniture reaches you in even better shape than when it left the shop—and Joe has it down to a science.With decades of experience not just in hauling and logistics, but also in building and crafting, Joe’s attention to detail is truly unwavering. He treats every delivery and every project with the same care and precision as if it were his own. From careful packing to safe transport and setup, Joe makes sure every Rustic Roots piece is delivered with the quality and respect it deserves.
Admin Professional
Brooklyn Westbury
Meet Brooklyn—our Office Administrative Assistant and the heart behind every customer experience at Rustic Roots!
Brooklyn is your main point of contact after you make your purchase all the way through delivery of your build. She'll help you select the perfect finish, send samples right to your door, walk you through style options, and answer every question with a smile. She makes sure your experience feels personal, thoughtful, and stress-free every step of the way.
And the best part? Brooklyn is in the office five days a week and would love to welcome you to our showroom in Waunakee, WI. She can walk you through our current pieces, show you the beauty and quality of real hardwood up close, and help you start designing the dining set of your dreams. Stop by and say hello — we’d love to see you!
We're so grateful for Brooklyn's warmth, dedication, and the genuine care she brings to every single customer relationship. She's part of the reason our experience feels different. 🪵❤️
Builder
Pierson Trapskin
Meet Pierson—one of our talented craftsmen who wears many hats in our shop! Builder. Sander. Finisher. Problem-solver. Pierson does it all, and he does it with precision and care. From the initial build to the final touches, his hands are on every table, ensuring quality at every step. Pierson's versatility and dedication to craftsmanship are what allow us to maintain our exacting standards. He's the kind of team member who takes pride in every detail and refuses to settle for anything less than perfect. We're grateful for Pierson's commitment to excellence and his role in making every Rustic Roots table a masterpiece. 🪵
Proud Partners
